Okay, so Maggi is in the eye of the storm these days. My Maggi. Let me first do some prediction. Maggi will keep on being sold. Nothing will happen to it. The tide will stem, just like it happened with Cola’s. People will be paid and sweetened, and tests will pass.
The issue I want to discuss is News Channels questioning celebrities’ culpability in all this. The celebrities who endorsed the product. I agree, they should be to some extent, as they aided in fooling people to buy the product. But what these news channels conveniently forget is they too aired the same advt. And hence are equally culpable in fooling us.
If celebrities are made a party, then all the TV channels, news papers, each and every one involved in promotion and marketing should be made a party. Limit of absurdness, right? Well so is making celebrities a party. If they are endorsing an illegal product, I can understand the blame. But when Govt. agencies themselves certified it earlier, how does anyone, including celebrities, News Channels know? We all were fooled not by Maggi, but by our own system.
Why haven’t we created a system yet, which catches such crimes sooner. Everyone who earlier signed off on the clearances to Maggie should be the first one to be taken to task. Nestle is a Swiss company, What better to be expected of them than to leach on gullible foreigners?
Most important is to create a system which is not fooled ever again. Not so easily.
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