Last night a breaking news simultaneously bombarded across all the News Channels. “Akshay refused to accept the Star Screen award for the best actor in popular category”. It was said that he was miffed at it not being given to Aamir. Here’s the catch. Aamir don’t attend such award ceremonies as a policy. Would announcing Aamir the winner take the sheen away from the ceremony, given his absence? To some extend, yes. Now what can Star Screen do? I recollect similar dilemma during the time of Gadar and Lagaan. Their resounding success was of so sheer velocity that no award ceremony dare give it to some other movie or some other star. Since Sunny and Aamir both boycott these populist awards, what happened? The award functions looked pale and just a formality. This brings us to the current discussion, Was Star Screen right in not giving award to the deserving, Aamir? Well, answer might not be as simple.
One solution might be to stop nominating them. Make it a policy statement. In the past a lot many award functions have done so, including Oscars. This might in turn end up lending them, a much needed credibility.
So why haven’t they done it already? Most of the award functions are organized by private media houses who need the stars for promotional purposes. Consider a scenario, “Aamir Khan not been considered for Star Screen awards”. Given the size of egos in Bollywood, Aamir (or his well wishers), might take it as an insult. This would open the floodgates, open war b/w camps (already there are no less). No media house wants to end up at the point of no return. So they try and maintain cordial relations. Not attending the award lends the star, a high moral ground. Not being openly considered might be taken as an outright insult. The truth today is that stars such as Aamir are more powerful than any particular media house. Hence they are nominated year after year, should they ever change their mind.
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