Maggi: Misguided Finger Pointing

Okay, so Maggi is in the eye of the storm these days. My Maggi. Let me first do some prediction. Maggi will keep on being sold. Nothing will happen to it. The tide will stem, just like it happened with Cola’s. People will be paid and sweetened, and tests will pass.

The issue I want to discuss is News Channels questioning celebrities’ culpability in all this. The celebrities who endorsed the product. I agree, they should be to some extent, as they aided in fooling people to buy the product. But what these news channels conveniently forget is they too aired the same advt. And hence are equally culpable in fooling us.

If celebrities are made a party, then all the TV channels, news papers, each and every one involved in promotion and marketing should be made a party. Limit of absurdness, right? Well so is making celebrities a party. If they are endorsing an illegal product, I can understand the blame. But when Govt. agencies themselves certified it earlier, how does anyone, including celebrities, News Channels know? We all were fooled not by Maggi, but by our own system.

Why haven’t we created a system yet, which catches such crimes sooner. Everyone who earlier signed off on the clearances to Maggie should be the first one to be taken to task. Nestle is a Swiss company, What better to be expected of them than to leach on gullible foreigners?

Most important is to create a system which is not fooled ever again. Not so easily.

The immortality of Maggi

The immortality of Maggi comes to fore time and again. Just when we forget all about the existence, it rises from the ashes to become part of life once again.

Maggi has been a phenomenon which has touched everyone alike. It transcends through age and gender. Ask a child, a college student, a working bachelor. A lot of imitators have sprung up over the time but none been able to come even near.

What is it about Maggi then? The flavor for once; the mouth watering Maggi tastemaker. It’s heaven. Next is the companionship in thick and thin. It unites among diversity. It’s home away from home. When I went to college, Maggi never let me feel away. When I am travelling to diverse places, I have my staple with me.

Of late I drifted away from it and got into bad habit of eating so called healthy food. I can never apologize enough to you My Dear. But you never deserted me. WhenI was hungry that night, you came to my rescue. You let me sleep peacefully.

To be true, however hard I try to find reasons why I like Maggi, I can’t find many. Maybe that’s the magic, that’s the secret. It just is immortal. It just is Meri Maggi. Cause and Effect can take a hike for once.